In addition to seller rating and price, Amazon also discusses keywords in the product’s title to rank listings. Amazon’s keyword stuffing choice for a product’s title is extremely reminiscent of tactics SEO agencies use to deploy to enhance Google rankings in the early 2000’s. With the item title you’ve a personality limit of 500 characters, in that you includes as numerous keywords that you can to ensure your product is visible. Amazon suggests including brand, description, product line, material, color, size and quantity in this field. Additionally I’d suggest using the Amazon Keyword Tool, which uses Amazon’s Autocomplete service to locate popular long tail keywords, where they are awarded a score from 1-10. You ought to export the people you seem best fit and import them into Google’s Keyword Planner Tool, where you can measure the search level of these keywords. Separate to the item title, Amazon also provide you with to enter information into a keyword field. It’s worth noting it is ineffectual to include any keywords that you had already used in the item title, as Amazon will simply overlook this. You are allowed five keywords or keyword phrases to be entered here, so utilize them wisely!