Much like point number 2, discounts are an essential method of converting highly motivated buyers and building lasting relationships. Daily deals and significant discounts could land you at #1 for your product category. This opens up the possibility of appearing on the Amazon website beneath the “Hot Deals” and “New & Noteworthy” categories, that’ll generate enormous levels of traffic. This grants exposure to your related products which can be seen on the page. Thus allowing customers to see your other offerings at a glance and perhaps entice them to purchase certainly one of your full priced items.